Here is today’s Best of the Blogs, the most important content for small business owners and executives:
Your brand isn’t just a logo and a name; it’s part of your business plan. It’s the promise you make to customers about what they can expect in all interactions with your people, products, services and company, shaping sales, employee adoption, decision-making and more. And while there’s no cookie-cutter model for building a brand, there are a few cardinal mistakes that every start-up should avoid. Never…
7 Ways to Make Your Small Business Stand Out Online – via Small Business Trends
You’ve been fighting against your local competitors for years, trying to convince customers that your business can better serve them and that you meet their needs better than that other guy. But then the Web and social media came along and now it feels harder than ever. Because you’re up against everyone, everywhere. Even if you’re not competing on product, you’re competing on attention. To stand out, you need to be more present than all the like competitors out there.
How to Make Sure Company Secrets Stay When Employees Move On via Entrepreneur Magazine
early 60 percent of employees steal company information when they leave or are fired, with 67 percent of them taking it to a new job, according to a study by Traverse City, Mich.- based privacy and data protection research firm the Ponemon Institute. Yet only 15 percent of respondents’ employers performed any sort of review of the digital or paper documents employees were taking.
How Small Shops Economize by Sharing Space via Entrepreneur Magazine
A smart storefront and the right location are vital in retailing, but commercial real estate in eye-catching urban corridors can be expensive and hard to find. Add to this a tough economy, and many startup retailers find themselves bunking up both to economize and build their businesses.
Retail space sharing isn’t new. Big-box stores began subletting a few years ago to reduce real-estate expenses, and benefit from store-within-a-store branding. Some examples: Wal-Mart and Target offer Apple ministores, Sears sublets to clothing retailer Forever 21, and a health-care uniform boutique called Scrubology operates inside some Sears and Kmart stores.
Space sharing can offer benefits to retail entrepreneurs, too. Here’s what some independent retailers have learned from their experiences.
U.S. Presidential Candidates And Their Small Business Records via Small Business Trends
Focus on small business has been growing more intense as the U.S. Presidential election heats up, with each candidate stressing what they can do for the that sector. But attention to small business in U.S. policy and abroad seems heightened, too. Here’s a look at the debate over the kinds of policies that affect small businesses the most.
Small businesses pay 36% more per employee than larger businesses, complying with regulatory burdens. To small business owners: more regulation = more expense.