Here is today’s edition of the Best of the Blogs. Every day we review the top 200 business blogs and bring you the best and most important content.
“I can think of no two words worse in PR than “no comment,” says Broder, who has managed the communications efforts of Coca-Cola and launched communications programs for marketers ranging from nonprofits to self-publishers. “You may as well say ‘guilty as charged,’ because that’s how that phrase is most often interpreted.”
The longer you wait wringing your hands and deciding what to say, the more likely others will frame the story instead — often with inaccuracies or from perspectives that favor neither your customers nor your business.
Often times we unknowingly create barriers to purchase simply because we don’t understand they exist as they aren’t insurmountable, just annoying. Or, we leave industry-accepted barriers in place because that’s just the way everyone does it.
One of the surest routes to drive new sales is to look for ways to remove as many barriers as possible. Entire industries have be reconfigured by people (usually from outside the industry) that look to some combination of the following elements for clues to the keys to innovation.
Finding a partner who wants to play ball with you seems like a difficult task, but when you take a look at the process, it’s negotiating the terms of a partnership agreement that requires true business savvy. Like Ben Hogan’s legendary golf swing, follow-through is the key, consistent element to make sure the terms of partnership are mutually beneficial.
All young entrepreneurs know that time is money, which makes the time we spend at industry networking events almost as precious as the funding for which we’re all gunning. How can you maximize the benefits of attending these soirees? Here’s what real-life entrepreneurs — as well as some networking event experts — have to say:
Google has made clear that its long-term vision is to reward helpful, authoritative sites in the natural search results. That means it’s critical for websites to provide valuable and informative content that will both build relationships with users and yield high rankings in the search results.
Having a support team as an entrepreneur can be completely invaluable. Working on your own as the head of a company frequently imprisons that entrepreneurial spirit into that deadly trap of doing what you’ve always done because it’s worked so far. Growth is about taking progressive steps, and sometimes a team of support is just the answer. The best group should be there to:
- Be a conductive environment to brainstorm with like-minded individuals who can offer their own opinions based upon their own experiences
- Keep you focused and accountable on your goals
- Motivate you when things get tough
- Support you and rekindle that fire to keep building your business rather than sitting back too comfortably